Philadelphia‍ ‍
Midweek Meals

Over three years, The Telegraph partnered with Philadelphia to create an extensive library of recipe content designed to inspire simple, flavour-packed midweek cooking. Combining photography with top-down recipe videos, the campaign delivered a consistent stream of engaging food content across editorial and social platforms.

Alongside overseeing the photography and video production, I managed the creative development of the series, working closely with chefs and food stylists throughout recipe development and testing to ensure every dish looked as good as it tasted. From refining recipes ahead of the shoot to coordinating production and creating a consistent visual style, my role was to make sure each piece of content felt achievable, appetising and true to the campaign.

The result was a cohesive body of work that balanced beautiful food photography with practical recipe inspiration, creating content designed to encourage readers to make Philadelphia part of their everyday cooking.