Estée Lauder
Advanced Night Repair
Created for Stella Magazine, this campaign for Estée Lauder's iconic Advanced Night Repair serum explored the rituals and routines that make the product part of everyday life. Through a series of carefully crafted lifestyle images, we showcased how women naturally incorporated the product into their skincare routine, creating a campaign that felt elegant, relatable and editorial.
I led the creative development of the shoot, shaping the visual narrative and working closely with the photographer and creative team to create a collection of editorial lifestyle imagery. The focus was on telling a story around the product rather than simply photographing it, balancing Estée Lauder's premium aesthetic with the warmth and style of Stella Magazine.
Credits
Photography Joana Gauer | Set Design Johanne Mills