For The Telegraph’s Explore London branded content partnership with South Western Railway, I led the campaign end-to-end — overseeing creative development, production and shoot coordination to deliver a cohesive suite of video and photography built for platform performance.
The series was fronted by Alex Jones, Axel Blake and Shelina Permalloo, each bringing their own perspective to exploring London affordably and authentically by rail.
Alongside the hero films and core imagery, we produced a package of micro, social-first cutdowns optimised for distribution across META platforms, extending reach while maintaining a strong editorial sensibility and a unified creative identity across all touchpoints.
South Western Railway x Telegraph: Explore London - Alex Jones
Featuring: Alex Jones | Production: Taylor Made Media | Director: Tim Fransham | Director of Photography: Cristiano Abis | Focus Puller: Charlie Perea | Sound Recordist: Xan Marquez | Photography: Hayley Benoit | Assistant Photographer: Ayesha Kazim | Hair & Makeup Liz Beckett and Celia Grace | Telegraph Creative Director: Jonathan Clayton-Jones | Senior Project Manager: Michelle Birbeck | Commercial Editor: Jasmin Nahar/ Rachel Truman
South Western Railway x Telegraph: Explore London - Axel Blaze
Featuring: Axel Blaze | Produced by: Taylor Made Media | Creative Director: Harry Grindrod | Director: Jay Taylor | Director of Photography: Cristiano Abis | Focus Puller: Charlie Perea | Sound Recordist: Xan Marquez | Production Co Ordinator: Danielle Harvey | Stills Photography: Hayley Benoit | Stills Photography: Ayesha Kazim | Telegraph Creative Director: Jonathan Clayton-Jones | Senior Project Manager: Michelle Birbeck | Commercial Editor: Jasmin Nahar/ Rachel Truman
South Western Railway x Telegraph: Explore London - Shelina Permalloo
Stills Photography: Hayley Benoit | Stills Photography: Ayesha Kazim
Service provided: Creative production, development and shoot coordination across video and photography