Tesco
Christmas 2021
In the midst of the Covid-19 pandemic, I joined the production team at At Rare alongside BBH to help deliver Tesco's 2021 Christmas Value campaign. Working with photographer Myles New, we spent four months based at Old Library Studios in Burgess Park, producing the TV commercial and photography that would appear across Tesco's nationwide Christmas campaign.
Working as part of a small, close-knit team, I supported every stage of the production, from pre-production planning through to the final shoot days. Alongside keeping the production running smoothly on set, I worked closely with the agency and food styling teams, sourcing products, coordinating logistics and ensuring strict Covid protocols were maintained throughout. Despite the challenges of filming during the pandemic, we delivered a complex campaign on schedule and within budget.
Credits
Client: Tesco | Agency: BBH | Production Company: At Rare | Photographer/ Director: Myles New | Producer: Alex Kelly for At Rare | BBH Art Producer: Mercedes Januszczak | | Director of Photography: Martin Testar | Digital Operator: Hannah T-E | Second Assistant: Grant Hamilton | Video Playback: Robbie Ross | DIT: Matthew Oaten | Food Stylist: Sal Henley | Food Assistants: Kathy Kordalis, Anna Hiddleston, Andrea Stewart | Props Stylist: Tony Hutchinson | Props Assistant: Megan Tomson | Hand Models: Mirabel, Jolie