South Western Railway
Spread Your Wings
Fronted by Alex Jones, Axel Blake and MasterChef winner Shelina Permalloo, the campaign showcased affordable ways to experience London by rail, with each presenter bringing their own personality and perspective to the city's food, culture and hidden gems.
Working with South Western Railway, we created a series of films and photography encouraging readers to explore London by rail. I oversaw the production across the campaign, bringing together the creative teams and managing each shoot from planning through to delivery.
Alongside the hero films and photography, we created a series of shorter, social-first edits for Meta, extending the campaign across multiple platforms while keeping the visual style and editorial approach consistent.
Credits
Alex Jones Perfect Sunday:
Featuring: Alex Jones | Production: Taylor Made Media and Alex Kelly for TMG | Creative Director: Harry Grindrod | Director: Tim Fransham | Director of Photography: Cristiano Abis | Focus Puller: Charlie Perea | Sound Recordist: Xan Marquez | Photography: Hayley Benoit | Photography Assistant: Ayesha Kazim | Hair & Makeup Liz Beckett and Celia Grace | Telegraph Creative Director: Jonathan Clayton-Jones | Senior Project Manager: Michelle Birbeck | Commercial Editor: Jasmin Nahar/ Rachel Truman
Axel Blake A Perfect Night Out:
Featuring: Axel Blaze | Produced by: Production: Taylor Made Media and Alex Kelly for TMG | Creative Director: Harry Grindrod | Director: Jay Taylor | Director of Photography: Cristiano Abis | Focus Puller: Charlie Perea | Sound Recordist: Xan Marquez | Production Co Ordinator: Danielle Harvey | Stills Photography: Hayley Benoit |Photography Assistant: Ayesha Kazim | Telegraph Creative Director: Jonathan Clayton-Jones | Senior Project Manager: Michelle Birbeck | Commercial Editor: Jasmin Nahar/ Rachel Truman.
Shelina Permalloo London Foodie Tour:
Featuring: Shelina Permalloo | Production: Alex Kelly for TMG | Stills Photography: Hayley Benoit | Photography Assistant: Ayesha Kazim | Telegraph Creative Director: Jonathan Clayton-Jones | Senior Project Manager: Michelle Birbeck | Commercial Editor: Jasmin Nahar/ Rachel Truman