Mindful Chef

Nourish Your New Year was created to celebrate fresh ingredients, simple recipes and the joy of cooking well. Fronted by Olympic champion Jessica Ennis-Hill, the campaign explored how mindful food choices can support everyday wellbeing while introducing readers to Mindful Chef's approach to healthy, accessible cooking.

Working closely with the client from the earliest creative conversations, I helped shape the campaign before leading the production across both video and photography. From developing the visual approach and coordinating the shoot to bringing together the right creative team, my role was to ensure every element worked seamlessly, creating a campaign that felt warm, aspirational and true to both The Telegraph's editorial style and Mindful Chef's brand.

Alongside the hero film and photography, we created a suite of shorter social edits, extending the campaign across The Telegraph's digital platforms with content designed specifically for each audience while maintaining a consistent visual identity throughout.